One of the primary misconceptions that beginner bloggers are confronted with is that successfully promoting a blog involves substantial investments in link building or other SEO practices. However, the truth is that advertising a blog is nowhere near as expensive as you may have been led to believe and this short guide will show you just how simple it is to become an authority in the niche field of your choice without investing a dime. Granted, it will take a bit of work and lots of time on your part, but the end product of your labor will definitely be worth the time!
Method 1: Visiting forums with a high relevancy for your blog
Forums are the gathering places of visitors and fellow blogger that share the same interest and passion. To put it simply, the main purpose of forums is to provide relevant information, answer specific questions regarding the field and basically offering the kind of insight that cannot be found anywhere else.
As a consequence, the best way to make yourself popular in the blogging community of your niche is to participate in debates on important matters, give less knowledgeable users a piece of your experience and so on. Furthermore, since specialty forum often house contests, establishing your online personality as an authority in the field can also be achieved by entering and wining some of the relevant awards.
Method 2: Visiting blogs of fellow enthusiasts
Given the popularity boom blogging has witnessed over the last years, almost all niches are packed with several relevant webpages and blogs. Therefore, in addition to developing a strong presence in the specialty forums, the second method of this process involves paying a visit to the highest rated blog pages, keeping track of the ongoing discussions and posts and conveying your own opinions on the subject.
However, the catch is that any comments dropped on these pages should relate strictly to the discussion, actually contain useful information and not include anything that can be perceived as insulting or hurtful to the other posters. Moreover, this is going to be an ongoing task, because comments tend to lose their value to the search engines over time and their place in the list will constantly be downgraded every time an additional comment is posted.
Method 3: Allowing guests to post comments on your blog
Once you have captured the attention of a few major bloggers via visiting their pages or specialty forums, they will most likely visit your blog. In case they find that the subjects approached there are interesting and feel like contributing with their own opinions, they will need to be able to post them. However, not everyone will make an account right away, so giving guests and visitors the ability to post comments is mandatory.
Method 4: The banner space trade
At first, allowing other bloggers to use your banner space free of charge will earn you only their respect or friendship. However, as your blog’s popularity begins to grow, the banner space can be used as trade coin, meaning that the people who have ads on your page should in return allow you to post your own banner on theirs.
There are many more ways to tell the world about your blog and if you get creative you can get visibility without spending anything. What are the other ‘free’ methods you have used to promote your blog?
About the author: Jeet started blogging in 2005 and realized that his circle of peple reading his blog is increasing without him doing anything. He was just commenting on friend’s blogs and was often had first comments on many topics. He currently has a team of bloggers at his link building company.
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